35 years ago, we started as a bike enthusiast. We found passion inside of us to build things that is necessary to make a good bike. To achieve this goal, we have focused on every details precisely to every single parts produced, from transmission parts as chains, brakes, roters, to the smallest part as a bolt to ensure everything works well altogether. What we really care is to give you a secure and joyful experience while you step every single step on the pedal of your bike.

EVEN

FOR THE

SMALLEST

DETAILS

As the market changes, the product lines have increased. Yet it also increased the difficulty for consumers when selecting a product. Since its establishment 38 years ago, Ideation Inc. has assisted numerous brands in product developing. With its collective experience in products, along with its core value of offering consumers with high quality goods, Ideation Inc. founded Cycertec (Cycle Racer's Technology).

Facing the needs from different markets, it has been Cycertec’s ultimate goal to offer a variety of product lines to fit the market needs. To reach this goal, Cycertec has been co-operating with Marco Bizzotto, the founder of Italian Bicycle Brand Selcof. With Selcof's 30 years of experience in bicycle field, Cycertec has successfully developed more varieties of products for every type of bicycles and also making its brand well-known internationally.

Since then, Cycertec has been keeping an eye on every change in bicycle field, and keep marching on with “providing fun with rich choices” mentality; Cycertec hopes to satisfy every rider’s need no matter what type of role their bikes play in their lives.